Here, I led the creative direction, production, and launch of a full clothing line during my summer internship.
During my summer internship with Stone Arch Studios, I got the opportunity to direct, photograph, edit, and market a full clothing line launch called Legit Lifestyle. I managed everything from photoshoots and post-production to planning the brand rollout across social media. Through this I got a deeper understanding of creative direction, brand consistency, and how to tell a story through visuals that connect with an audience.
Through this experience, I learned what it really takes to bring a brand to life beyond just making things look good. Seeing ideas move from planning and concepting into real photos, products, and content helped me understand how important consistency and storytelling are at every step. Watching everything come together and exist out in the real world was honestly really cool, especially knowing that my creative decisions had a direct impact on how the brand was seen.
The products launched through Instagram and other social platforms and ended up doing pretty well overall. The drop brought in solid engagement, steady sales, and a noticeable increase in new likes and followers, helping the brand reach a wider audience than expected for an initial release.
